(Hybrid) Director of Marketing and Communications - College of Law

West Virginia University • Morgantown, WV

500d

About The Position

The College of Law at West Virginia University is seeking a highly qualified individual for the position of Director of Marketing and Communications. This role is pivotal in shaping the College's integrated marketing and communication strategy, aimed at enhancing the College's brand through various channels, including print, digital, social media, and both internal and external communications. The Director will be responsible for overseeing the marketing and communications team, ensuring that the College's needs are met and its reputation is optimized. This position requires a strategic thinker who can develop and implement comprehensive marketing plans that align with the mission and goals of both the College and the University. In collaboration with the Dean of the College, the Director will manage the execution of marketing and communications proposals, lead the team in producing high-quality communications, and handle crisis communications as necessary. The role also involves supervising the marketing and communications staff, overseeing the production of various communication materials, and ensuring compliance with brand standards. The Director will play a key role in expanding the College's online presence and developing strategic goals for digital platforms, while also establishing benchmarks to assess the effectiveness of marketing tactics. The Director will engage with multiple audiences, including alumni, donors, and potential students, to facilitate effective communication and marketing strategies. This includes collaborating with enrollment management staff to achieve recruitment goals and implementing communications for fundraising efforts. The position is designed for someone who is not only skilled in marketing and communications but also passionate about promoting the values and mission of the College of Law at West Virginia University.