US Omnichannel Experience Lead
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About The Position
The US Omnichannel Experience Lead at Astellas Pharma Inc. is a pivotal role within the Brand Integrated Product Team, directly reporting to the Omnichannel Strategy & Operations organization. This position is designed for a professional who is passionate about translating brand strategy into effective omnichannel engagement. The candidate will work closely with the Brand team to develop focused, integrated, and innovative customer journeys and experiences that maximize brand impact with key customers. The Omnichannel Lead will be accountable for all brand Omnichannel efforts, requiring a deep understanding of commercial and omnichannel strategies, strong collaborative skills, and proven strategic leadership capabilities. This role involves providing strategic and operational recommendations, as well as regular performance updates to senior leaders, ensuring that the brand's omnichannel initiatives are executed effectively and efficiently. In this role, the candidate will implement and oversee the management of an omnichannel ecosystem that integrates personal, non-personal, and digital customer engagement channels. This includes ensuring that operational plans align with brand strategies, enhancing the brand's value proposition through effective omnichannel capabilities, and proactively monitoring and optimizing key activity performance. The Omnichannel Experience Lead will also manage the allocated budget for omnichannel activities, ensuring operational efficiency and maximizing resources to meet brand financial and performance goals. Building and strengthening relationships with internal and external stakeholders is crucial to drive maximum omnichannel value, while also evaluating new technologies and approaches to enhance customer engagement effectiveness. The ideal candidate will possess a strong background in pharmaceuticals, biotech, or healthcare commercial roles, with significant experience in omnichannel or digital transformation within US pharma marketing. They should be comfortable navigating complex environments and possess an agile mindset, capable of adapting to changing market dynamics. Strong communication and presentation skills are essential, as the role requires influencing and managing senior leaders and key stakeholders effectively.
