Account Based Marketing Manager - CPG - Mexico

About the position

We’re seeking a full-time Account-Based Marketing Manager in Mexico to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors. You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 and 1:Few ABM campaigns focused on generating pipeline. As an Account-Based Marketing Manager here's what you can expect: Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts. Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities. Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers. Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team. Act as the spokesperson for effective account-based marketing and sales at RELEX.

Responsibilities

• Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
• Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
• Act as the spokesperson for effective account-based marketing and sales at RELEX

Requirements

• 6+ years of proven experience in B2B marketing, preferably within software/ SaaS
• Experience in running marketing campaigns focused on generating pipeline
• Ability to write copy and design campaigns that drive key prospects to engage with RELEX
• Understanding of how companies (particularly manufacturers) operate complex supply chains
• Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX
• Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
• Quickly establish collaborative relationships with the revenue team
• Create compelling messages tailored to each account and sector
• Passionate about trying new approaches and proactive in seeking out new ways of adding value
• Manage multiple campaigns simultaneously and continuously improve based on new insights
• Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing

Nice-to-haves

• Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense
• Experience working internationally with creative, content, and commercial teams
• Understanding of supply chain and retail planning

Benefits

• Hands-on experience in various facets of marketing
• Exposure to a collaborative and innovative work environment
• Opportunity to contribute to real marketing initiatives and campaigns
• Mentorship and guidance from experienced marketing professionals
• Potential for future employment opportunities based on performance