Account Manager / Strategist (French Language Proficiency Required)

$75,000 - $86,000/Yr

85Sixty - Del Mar, CA

Full-time - Mid Level

Del Mar, CA

About the position

85SIXTY is seeking an experienced Account Manager / Strategist fluent in French, specializing in performance media and eCommerce for travel and hospitality clients. This strategic role involves guiding and coordinating activities between internal teams and clients, focusing on developing and executing marketing strategies. The ideal candidate will possess strong analytical skills, be comfortable with data interpretation, and have a proven track record in digital marketing. This position is not sales-oriented but requires a hands-on approach to managing client relationships and marketing objectives.

Responsibilities

• Lead cross-agency integrated marketing programs by participating in briefs and work sessions.
• Collaborate with the account team to drive results for the overall business.
• Plan engagements including goals, deliverables, schedules, and budgets.
• Manage implementation of integrated offerings and identify cross-platform opportunities.
• Understand the client's business, competitive environment, and marketing goals.
• Ensure deliverables meet client strategy and drive business forward.
• Support analytics, reporting, testing, and vendor management.
• Lead regular client presentations, calls, and strategic discussions.
• Define and develop measurement models for project success.
• Conduct consistent reviews of project delivery and best practices.
• Oversee execution of marketing programs and communicate updates to team members.
• Partner with internal teams and external partners to develop strategic solutions.
• Assist across all areas of the agency as needed.
• Work with clients on Eastern Time.

Requirements

• 3+ years of experience in marketing, account management, media, analytics, or marketing measurement techniques.
• Experience with digital media including SEM, Display, Paid Social, and Mobile.
• Background in a digital performance marketing environment with performance targets management.
• Proficiency with web analytics tools, especially Google Analytics and/or Adobe Analytics.
• Bilingual in English and French, with French language proficiency required.
• Strong leadership skills and ability to manage multiple projects simultaneously.
• Customer-facing experience with the ability to influence and advise on performance improvements.
• Proven strategic thinking and leadership capabilities.
• High degree of accuracy in managing budgets and achieving business objectives.
• Excellent public speaking and interpersonal skills.
• Ability to foster strong interdisciplinary relationships.
• Aptitude for defining solutions that generate measurable results.
• Highly skilled in data manipulation and visualization, particularly with Excel.
• Proficient in Google Slides and Sheets.
• Self-confident with strong presentation skills.

Benefits

• Health (Medical, Dental, Vision)
• Long-Term & Short-Term Disability
• Life/AD&D
• FSA - Health/Dependent Care
• Voluntary Life/AD&D
• Employee Assistance Program
• Retirement Plan
• FTO - Flexible Time Off
• Paid Holidays - 14 total