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Marion Health Associates - Marion, IN

posted 4 months ago

Full-time - Mid Level
Marion, IN

About the position

The Administrative Director of Marketing and Community Outreach at Marion Health is responsible for leading the Community Outreach departments and programming. This role encompasses strategic marketing, public relations, community outreach, education, and parish nursing, aiming to enhance the hospital's visibility and engagement within the community.

Responsibilities

  • Manage a comprehensive, proactive branding and marketing strategy for the Hospital and Healthcare System.
  • Oversee external and internal communications, media relations, community relations, legislative relations, crisis communications, publications, advertising, and special events.
  • Serve as Public Information Officer.
  • Execute and ensure the success of Community Health programs, including Community Health Needs Assessment and health implementation plans.
  • Maintain external market share data and analyze trends related to existing and potential customers and competitors.
  • Create standardized marketing practices and procedures, along with specific advertising and Public Relation plans to achieve organizational goals.
  • Increase organizational awareness through marketing initiatives.
  • Collaborate with the Administrative Director of Business Development to analyze data and identify potential markets.
  • Oversee the development of key publications, including a monthly magazine and Annual Report.
  • Manage event planning and execution.
  • Oversee the Parish Nurse Program.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related discipline.
  • Five years of experience in Marketing and/or Public Relations.
  • Two years of supervisory experience.
  • Ability to obtain and maintain National Incident Management System (NIMS) training within one year of hire.

Nice-to-haves

  • Master's degree in Business Administration or Health Administration.
  • Healthcare experience.

Benefits

  • Full-time position with extended hours and weekends as needed.
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