Adobe Experience Manager Sites Specialist

Bangalore, IN

Professional, Scientific, and Technical Services

About the position

A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Responsibilities

• Responsible for the creation, organization, and maintenance of design assets and resources.
• Manage content creation and publishing, collaborating with design, marketing, and IT teams.
• Design, build, and update website content and functionality.
• Optimize site performance and SEO.
• Develop and implement AEM templates, components, and workflows.
• Implement and analyze website analytics to measure and improve performance.
• Support and validate copy creation for all channels including email, social media, landing pages, etc.
• Manage the organization of the content library to facilitate finding and reuse of assets.
• Assign keywords and labels (tags) to content, videos, and images.
• Proficiency in using the Workfront tool would be highly beneficial.

Requirements

• Knowledge and background in Content Management Adobe Sites tool to support content creation and publishing.
• Knowledge of using the Workfront tool.
• Graduate or postgraduate with 3-5 years of relevant work experience.
• Strong written and verbal communication skills.
• Experience with design software and web development tools.
• Strong understanding of user experience (UX) and user interface (UI) design principles.
• Experience with website performance optimization (WPO) techniques.
• Knowledge of search engine optimization (SEO) best practices.

Nice-to-haves

• Creativity and problem-solving abilities.
• Knowledge of current digital marketing technologies and trends.
• Passion for content creation, marketing, and brand development.
• Digital and social marketing.
• Creative, collaborative, and has a passion for marketing.
• Growth-minded and eager to continuously learn.
• Ability to adapt to change.
• Flexibility to work in different time zones to accommodate global projects.