Ads Marketing Manager, Brand Solutions

About the position

Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people's lives. For the Ad Platforms group, this means delivering advertising in a way that helps people around the world discover content, supports brands, and protects and respects everyone's privacy. Join us and become a part of a team driven by values that put consumers first while helping businesses grow! Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Responsibilities

• Build new approaches to position and package Apple brand advertising products including multi-product bundling, merchandising, deal structures, and development of new value propositions for ad solutions.
• Collaborate with sales, product, and other marketing teams to bring offerings to life and address advertiser needs.
• Grow the Apple Ads business.

Requirements

• 10+ years of experience in advertising, media, go-to-market focused on brand advertising, ideally at a media company, technology platform, or agency.
• Hands-on experience working in media and advertising, either overseeing brand budgets (on the buy side) or solutions/product marketing (on the sell side).
• Comprehensive understanding of brand product marketing & customer journeys for brand solutions.
• Expertise in effectively driving brand KPIs for large and medium sized advertisers across industry verticals.
• Expertise developing brand media strategies & tactics (eg, packages & deals) that appeal to and are bought by advertisers.

Nice-to-haves

• Deep experience partnering with sales and marketing functions to enable brand advertising solutions.
• Exceptional communication, presentation, storytelling skills, with proven ability to simplify complex information into actionable and compelling insights & strategies.
• Expert knowledge of digital marketing particularly search, display, and video ad formats and the evolving digital media landscape.
• Experience with content creation particularly focused on thought-leadership and case studies that will appeal to advertisers.
• Understanding of inputs & outputs of brand advertising for traditional and digital media (including of panel-based, census-level, and hybrid methodologies; brand lift studies; market mix models).
• Experience leading and overseeing testing programs and pilots from ideation to results analysis and feedback to product.
• Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work within marketing, across functions (sales, product) and across a geographically distributed team.
• Experience deriving data-driven insights to inform decisions and ensure ongoing tracking of impact.
• Possess relentless attention to detail, thoughtfulness, and curiosity.
• Enthusiastic self-starter with a professional, positive demeanor.

Benefits

• Base pay range for this role is between $143,900 and $269,100.
• Opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
• Eligibility for discretionary restricted stock unit awards.
• Ability to purchase Apple stock at a discount through Employee Stock Purchase Plan.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for certain educational expenses - including tuition.