Advisor, On-Premise Hospitality - Dallas, TX

About the position

The Advisor, On-Premise Hospitality is responsible for driving brand and commercial performance across a territory of on-premise accounts for a large portfolio of spirits brands using strategic business solutions and hospitality industry expertise. Reporting to the Manager, On-Premise Hospitality, the advisor will leverage her/his industry know-how, brand programming and agency resources to provide value for on-premise customers (account decision makers) in turn building a long-term relationship for the portfolio.

Responsibilities

• Maintain all legal and marketing code guidelines.
• Drive brand presence, performance and advocacy in various segments of on-premise accounts using strategic engagement activities and business-focused solutions.
• Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client.
• Gain insight to consumer trends in various segments of on-premise accounts to inform customer (account) engagement sessions.
• Utilize social platforms to support brand initiatives.
• Complete accurate and timely management of agency initiatives including budget and expense management, all reporting responsibilities, tracking and management of performance data using agency-appointed platforms, and participation in all internal training initiatives.
• Seek, secure and facilitate opportunities to bring education team and its content to on-premise customers within territory.
• Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory.
• Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation.

Requirements

• Minimum 3 years of experience in the spirits or hospitality industry.
• Distributor or broker experience is a plus.
• Bar/restaurant/hotel operator experience a plus.
• Growing network of industry professionals in market.
• Knowledge of liquor laws, regulations, and rules.
• Interest in growing knowledge in spirits history/production and cocktail culture.
• Excellent written and verbal communication skills.
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships.
• Ability to tailor communications for a variety of on-premise environments.
• Deep understanding of market and industry trends.
• Strong budget management skills.
• Social media fluency.
• Ability to work remotely.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
• Must have access to reliable transportation to travel to and from accounts.
• Desire for mentorship and willingness to contribute to team culture.
• Bilingual (English and Spanish-speaking) a plus.

Benefits

• Medical
• Dental
• Vision
• 401k with match
• PTO time
• Bonus potential subject to applicable bonus plan terms and conditions.