Ambassador: Communication Strategist and Content Creator

About the position

The Virginia Department of Education I'm Determined Center (IMD) at JMU is seeking a qualified and experienced Communication Strategist and Content Creator Ambassador. We are looking for a dynamic candidate who is interested in a work environment that affords ongoing professional learning opportunities, collaboration with colleagues, and an opportunity to influence educational practices. This is a grant-funded position. The Communication Strategist and Content Creator Ambassador is a state-wide position dedicated to communicating and keeping up to date with all the resources and happenings that are occurring in I'm Determined. This role will oversee telling the story of I'm Determined with a variety of outlets. The Communication Strategist and Content Creator will promote examples of self-determination occurring in schools, in families, and in and across our communities. Further, this role will seek to organize and mobilize a website strategy that will allow users to engage with the website no matter where they are on their self-determination journey. Such an undertaking means having a deep understanding of youth engagement, as well as strategies that will encourage users to return for more ideas and resources. On the social media side, there is a call to incorporate existing website resources and media into a social media and email strategy. This has been an emerging practice at IMD, however, there is a desire to design and create an integrated platform where the website and our social media presence are working in tandem with one another in ways that encourage, support, and inspire users to try new things, think creatively, and be self-determined. This ambassador will also structure and plan all communication through email and subscriber lists. This is a tele-eligible position.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with I'm Determined's goals.
• Identify new opportunities for growth and innovation in the digital space.
• Oversee the design, development, and maintenance of the company's website.
• Ensure the website is accessible, user-friendly, visually appealing, and optimized for search engines (SEO).
• Keep blog up-to-date with examples of how youth, families, and educators are practicing self-determination skills while highlighting the outcomes of those practices.
• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, newsletters, and search engines.
• Monitor campaign performance and adjust strategies to achieve key performance indicators (KPIs) and return on investment (ROI).
• Develop and manage a content strategy that engages target audiences and drives traffic to the website.
• Ensure content is consistent with the brand's voice and optimized for SEO.
• Utilize web analytics tools to track and report on website and campaign performance.
• Provide insights and recommendations based on data analysis to improve digital marketing efforts.
• Lead and mentor a team of digital marketing professionals.
• Collaborate with statewide group of Regional Ambassadors and Youth Leaders, ensuring their voice is heard in the digital marketing work.
• Foster a collaborative and innovative work environment.
• Work closely with cross-functional teams, the Regional Ambassadors, Youth Development Ambassadors, and Youth Leaders.
• Collaborate with external partners, such as digital agencies and technology vendors who can help provide branded content.
• Manage digital marketing projects, ensuring efficient allocation of resources, time, and funds.
• Lead communication between project collaborators, and IMD Center leadership.

Requirements

• Master's degree in Marketing, Digital Media, Communications, or a related field.
• Extensive experience in digital marketing or a related field.
• Proven track record of managing successful digital marketing campaigns and website projects.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, SEMRush, and social media management tools.
• Strong understanding of SEO, SEM, and web analytics.
• Ability to analyze complex data and translate it into actionable insights.
• Strong problem-solving skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to present complex information clearly and persuasively to stakeholders at all levels.
• Strong leadership skills with the ability to manage and mentor a team.
• Excellent interpersonal skills and the ability to work collaboratively with diverse teams.
• Creative thinker with the ability to develop innovative digital strategies.
• Ability to adapt to changing digital landscapes and implement new technologies effectively.
• Ability to travel regionally and occasionally statewide.

Benefits

• Professional development opportunities
• Collaborative work environment