Analyst, Marketing Channel Analytics

About the position

Squarespace is looking for an Analyst to join our Marketing Channel Analytics team. You will power our brand strategy and customer acquisition through innovative marketing measurement and analysis. The depth and breadth of our marketing activities means you'll address complex questions to influence critical business outcomes. You have hands-on experience delivering cross-channel marketing reporting and insights, multi-touch attribution, marketing mix modeling or experiments to plan and improve full-funnel marketing investments and campaigns. You are data-fluent, outcomes-oriented, curious, proactive and collaborative. This is a hybrid role working from our New York City headquarters (3 days per week). You will report to the Manager of our Marketing Channel Analytics & Technology team.

Responsibilities

• Partner with our in-house Marketing, Data Science and Engineering teams to translate needs into analytical requirements, solutions and insights
• Define metrics and perform analyses to uncover performance trends, drivers, outliers and opportunities to improve our investments and campaigns across paid and unpaid channels
• Refine and apply our in-house marketing mix model to inform media investment strategy and planning
• Implement experiments to measure incrementality
• Create dashboards to help partners answer recurring questions and act on metrics using self-service tools
• Present results to partners at different levels
• Promote best practices among peers and partners

Requirements

• 3+ years in a marketing analytics or data science role at an ad agency, ad tech company or in-house marketing team
• Experience driving paid and unpaid media strategy, planning and performance through first- and third-party data analysis, decision frameworks and learning agendas
• Experience with multi-touch attribution (MTA), marketing mix modeling (MMM) or incrementality experiments to improve and validate investments
• Experience building dashboards and working with large datasets using SQL
• Experience translating results into clear stories and recommendations
• Knowledge of statistical concepts, such as experimental design, hypothesis testing and regression, and tools such as Python
• Knowledge of brand and direct response channels (paid search, paid social, creator, video)
• Knowledge of one or more AdTech or MarTech platforms (Tag Manager, Ad Server, DSP, SEO, CDP, ESP)
• Strong presenter, comfortable handling open-ended questions
• Outcomes-oriented, curious, proactive and collaborative

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year
• Cash Compensation Range: $85,500 - $138,000 USD