Analyst, Search Engine Optimization (SEO)

About the position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Hasbro's Digital Shelf team is hiring an SEO Analyst who can draw on data-driven insights to improve site visibility and drive organic traffic to our premier fan destination, HasbroPulse.com. Our ideal candidate will have a fan-first mentality and a passion for driving measurable improvements in user engagement and the digital shopping experience.

Responsibilities

• Conduct site audits, diagnose crawlability issues, and ensure proper indexing for optimal search rankings.
• Implement SEO best practices in product descriptions, blogs, and branded content, drawn from keyword research and data-driven insights.
• Using analytics tools (Google Analytics, Search Console, SEMrush, etc.), track performance, measure impact, and refine strategies based on key performance indicators (KPIs).
• Partner with content strategists, UX designers, marketing teams, and developers to align SEO initiatives with overall business goals.
• Stay ahead of SEO trends, algorithm updates, and industry changes to keep Hasbro Pulse at the forefront of search engine rankings.

Requirements

• Experience in SEO analysis, strategy, and implementation for e-commerce websites.
• Solid understanding of keyword research, on-page and off-page SEO, and technical optimization.
• Experience using SEO tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Familiarity with schema markup, Core Web Vitals, and mobile-first optimization.
• Passion for Hasbro brands, franchises, and collectibles.
• Ability to translate complex data into actionable insights for partner teams.
• Strong organizational and project management skills, with the ability to multitask and meet deadlines.
• Familiarity with HTML, CSS, and basic JavaScript for SEO is a plus.

Benefits

• Medical, Dental & Vision Insurance
• Paid Vacation Time and holidays
• Generous 401(k) match
• Paid Parental Leave
• Team Hasbro Volunteer Program
• Employee Giving and Matching Gifts Programs
• Tuition Reimbursement
• Toy Discounts