Analyst, SEO

About the position

CMI Media Group forward-thinking digital marketing agency dedicated to crafting compelling digital experiences. Our team is currently looking for an enthusiastic and knowledgeable SEO analyst to play a vital role in our continued growth and success.

Responsibilities

• Craft and implement effective SEO strategies for client websites, strengthening our agency-client relationship.
• Collaborate with creative agencies to ensure seamless integration of SEO recommendations within client timelines and website updates.
• Support senior team members in managing projects with precision and skill.
• Gain in-depth knowledge of client-specific disease states and prescription drugs, using SEO to effectively reach HCPs, patients, and caregivers.
• Work closely with client department heads to produce insightful thought leadership content, reflecting market changes.
• Conduct thorough search landscape analyses, identifying prime opportunities for client exposure.
• Link SEO with social media and PR to create a cohesive digital strategy for clients.
• Apply your technical SEO expertise to ensure the optimal creation and maintenance of client websites.
• Analyze data trends, crafting actionable insights and recommendations to boost performance.
• Execute keyword research, optimize HTML tags, and advise on internal linking, content promotion, schema markup, and more.
• Collaborate with analytics and media teams to define KPIs and measurement plans.
• Utilize tools like (SEMRush, BrightEdge, AHrefs, Screaming Frog, Google Search Console, etc) Tools for client website analysis.
• Understand social listening and its role in content strategy.
• Grasp basic paid media concepts and how they complement SEO in overarching marketing efforts.

Requirements

• 1+ years of SEO experience.
• Proficiency in PC use and MS Office, especially Excel (including pivot tables and V-Lookups).
• Familiarity with Web Analytics (Omniture, WebTrends, Google Analytics) and SEO Tools (SEMRush, BrightEdge, AHrefs, Screaming Frog, Google Search Console, etc)
• Proven track record of developing strong professional relationships.
• Healthcare/Pharmaceutical background is a significant plus.