Area Manager at The Hemp Co by Curaleaf

About the position

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. As an Area Sales Manager for The Hemp Company by Curaleaf, overseeing Connecticut, you’ll lead all on- and off-premise sales activity across the state, with occasional travel to neighboring markets. Reporting directly to the VP of Sales, you’ll be responsible for growing market share, fostering key retail relationships, and executing against ambitious sales targets. Through regular market research and competitive analysis, you’ll help position The Hemp Company as the go-to brand for hemp-derived THC in Connecticut.

Responsibilities

• Identify high-impact customer targets and maintain a pipeline of growth opportunities by aligning sales strategy with brand-building initiatives and emerging channel opportunities
• Conduct regular market surveys to gather competitive insights, and accurately log all sales activity, store visits, and account updates into KARMA — our internal CRM and field sales tracking platform
• Collaborate with leadership to develop a strategic selling plan rooted in customer insights, identifying opportunities to drive sales growth and expand across key trade channels
• Develop strong relationships with distributor teams to drive on- and off-premise sales through strategic partnerships, field support, and sharing industry insights directly with customers
• Deliver insightful reporting and analysis to highlight trends and uncover new opportunities, while taking ownership of service excellence in every customer and partner interaction

Requirements

• 3 – 4 years of proven success in an Area Sales Manager or similar role
• Ability to design and execute impactful market research strategies that uncover actionable insights
• Strong interpersonal skills and emotional intelligence to build and sustain meaningful relationships across all levels
• Exceptional written and verbal communication skills to effectively manage sensitive information and build trust
• Ability to thrive in ambiguity and develop creative, forward-thinking solutions
• Excellent time and workload management skills, setting realistic deadlines while remaining flexible
• High standards of quality and accountability, with the ability to work independently and collaboratively

Nice-to-haves

• Experience in cannabis, hemp, or other highly regulated industries, ideally including beverages

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits (Health, Dental Vision)
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/AD&D Insurance, Short & Long-Term Disability
• Community Involvement Initiatives
• Employee Referral Bonuses and Product Discounts