Area Sales Manager

About the position

The Area Sales Manager is responsible for leading, directing, and controlling the sales, merchandising and delivery activities within all assigned accounts. This role involves ensuring that the sales team meets marketing plan goals and maintains effective communication with all stakeholders.

Responsibilities

• Direct and monitor Salespersons in marketing plan goals, sales, new placements, distribution, rotation, code dates, pricing, POS, displays, and cooler position.
• Conduct daily and weekly meetings with assigned sales team to communicate goals and important information.
• Train sales teams on PIITCHER selling.
• Conduct Power Coaching rides to train team on their assigned duties.
• Monitor Delivery Drivers for timely deliveries, proper rotation, merchandising, customer service, safe driving, and vehicle maintenance.
• Ensure timely collection of accounts receivables.
• Review and adjust daily work assignments of Merchandisers.
• Ensure Salespersons use historical sales information as a selling tool.
• Complete monthly approved marketing plan and Work With/Power Sell Schedule.
• Assist General Manager in developing and implementing incentive programs.
• Conduct annual performance reviews for team members.
• Implement route re-alignments to improve customer service.
• Conduct on-the-job training for Salespersons.
• Promote sales through personal selling efforts and regular contacts with accounts.
• Make sales calls on key accounts to maintain relationships.
• Call on new and non-buying accounts monthly.
• Maintain updated sales and distribution information.
• Ride with each Salesman once per month to observe and improve performance.
• Supervise cooler and warm shelf resets.
• Assist with special events as assigned.
• Maintain positive relationships with account owners, managers, and employees.
• Monitor competitive activity within assigned chains.
• Advise and train retailers on selling, merchandising, and pricing.
• Maintain open communication with company personnel.
• Report significant competitive pricing and merchandising activity.
• Spend at least 90% of time in the market working with employees and making key account calls.
• Ensure proper stock rotation in assigned accounts.
• Move product between accounts to prevent it from going out-of-date.
• Swap out out-of-date and damaged products.
• Properly operate and return all issued equipment.
• Keep vehicle clean and orderly.
• Service and repair vehicle regularly.
• Maintain courtesy on the road.
• Dress and maintain personal appearance professionally.
• Report traffic violations and accidents to General Manager.
• Conduct activities within company policies and procedures.
• Follow local, state, and federal liquor control regulations.
• Perform all work activities in accordance with safe work practices.