Assistant Manager Brand Marketing Job Details | Hanes

About the position

As an Assistant Manager - Brand Marketing at HanesBrands, your day will be filled with exciting challenges and opportunities. You'll collaborate with cross-functional teams to develop and execute innovative marketing campaigns that captivate our customers. From analyzing market trends to crafting compelling content, you'll play a pivotal role in shaping our brand's narrative and driving its success.

Responsibilities

• Develop and execute comprehensive brand marketing strategies aligned with business objectives
• Plan and coordinate marketing campaigns across various channels, optimizing performance through data-driven decisions
• Collaborate with the creative team to develop compelling content that effectively communicates the brand message
• Manage and optimize digital marketing initiatives, tracking key performance indicators (KPIs)

Requirements

• Bachelor's degree with 3+ years of work experience, or 4+ years of additional experience in place of a Bachelor's degree.
• Strong understanding of marketing principles, digital marketing, and brand management
• Excellent written and verbal communication skills
• Proficiency in marketing analytics tools and software

Benefits

• Competitive compensation package
• Comprehensive health and wellness benefits
• Opportunities for professional development and career growth
• Inclusive and supportive work environment