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Assistant Manager Brand Marketing Job Details | Hanes

Hanesposted 3 days ago

Full-time • Mid Level

Winston Salem, NC

10,001+ employees

Apparel Manufacturing

About the position

As an Assistant Manager - Brand Marketing at HanesBrands, your day will be filled with exciting challenges and opportunities. You'll collaborate with cross-functional teams to develop and execute innovative marketing campaigns that captivate our customers. From analyzing market trends to crafting compelling content, you'll play a pivotal role in shaping our brand's narrative and driving its success.

Responsibilities

Develop and execute comprehensive brand marketing strategies aligned with business objectives
Plan and coordinate marketing campaigns across various channels, optimizing performance through data-driven decisions
Collaborate with the creative team to develop compelling content that effectively communicates the brand message
Manage and optimize digital marketing initiatives, tracking key performance indicators (KPIs)

Requirements

Bachelor's degree with 3+ years of work experience, or 4+ years of additional experience in place of a Bachelor's degree.
Strong understanding of marketing principles, digital marketing, and brand management
Excellent written and verbal communication skills
Proficiency in marketing analytics tools and software