About the position
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy. The Associate Brand Manager, Chain Foodservice, Appetizers NA is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the marketing plan for the channel, unlocking profitable growth. Responsible for the marketing mix on the chain business to drive distributor, operator and consumer (if applicable) demand, the ABM, Chain will act as a strategic partner with sales, innovation, marketing ops, go-to-market, insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams. Fueled by a passion for the foodservice operator, the customer, and the category, the ABM, Chain will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
Responsibilities
- Supports executing the vision and long-range strategy for the chain foodservice business, leveraging macro trends, demand space frameworks, consumer insights, customer/operator insights and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
- Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
- Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
- Supports the AOC annual planning process for the FS chain business, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the chain foodservice business and report on results/ROI.
- Develop portfolio strategy for chain to grow a family of products/brands that are distinctly positioned.
- Lead and commercialize chain innovation, including co-creation innovation projects and share gain initiatives.
- Lead execution and tracking of the chain portfolio strategy, tracking and adjusting as needed.
- Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
- Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix.
- Supports ongoing portfolio health, this includes product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
Requirements
- 3+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
- Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
- Experience with customer facing engagements preferably with chain accounts.
- Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
- Proven track record in delivering several complex projects at a time.
- Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers.
- Bachelor's or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous.
- Proficiency in Excel, PowerPoint, and Word.
Nice-to-haves
- Excellent organizational and communication skills.
- Previous P&L management experience.
- Experience deriving insights from both primary consumer research and syndicated data.
- Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization.
- Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness.
- High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
- Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
- Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
Benefits
- Health coverage (medical, dental, vision, prescription drug)
- Retirement savings benefits
- Leave support including medical, family and bereavement
- Vacation and holidays
- Company-supported volunteering time
- Mental health resources
