Associate Brand Manager Global Marketing- bareMinerals

About the position

The Assistant Manager of Skincare (Bath + Body) & Promotions will support with end-to-end marketing responsibilities for the category. They will act as primary lead for many aspects of 360 program development, from concept brief development to final program delivery and performance analysis. The responsibilities are anchored in the progress and day-to-day management of Global Marketing programs from concept ideation and approval through launch. They will contribute to developing the team's category-focused expertise, working with cross-functional teams to collect insights, data, and market analysis to inform the development and amplification of innovation and franchises. They will partner closely with all cross-functional teams to drive programs to completion, on time and on budget.

Responsibilities

• Lead the day-to-day management of new product launches including owning timelines, updating tracking systems/tools, and keeping key stakeholders abreast of changes and/or advancements.
• Contribute to development of the annual category strategy to inform the development of the Global Marketing calendar, ensuring product concepts and strategy recommendations are routed in sound consumer insights and market data.
• Support the Executive Director with the preparation of concept briefs, program briefs, market decks & forecast bulletins.
• Ensure packaging, artwork, and copy development are in alignment with concept, in close partnership with Packaging, Creative, and Artwork teams.
• Review sales estimates/forecasts for launches, with support from Global Business Planning group.
• Work closely with regional partners to gain buy in on new programs and financial ambitions.
• Own meeting agendas, take notes and issue recaps to ensure next steps are actioned by key team members.
• Partner with ED to develop and execute comprehensive 360 go-to-market strategies and briefs that inspire Creative, resonate with consumers and energize the Regions.
• Manage day to day production needs and internal processes to execute approved plans.
• Serve as the team's category expert, leading the development of competitive, activation and trend alerts.
• Keep the Marketing and Product Development teams abreast on new product launches, providing updates in a timely manner.
• Spearhead cost of goods analyses, partnering with cross-functional teams to ensure new launches and existing programs/products are profitable.

Requirements

• 4-year college degree or equivalent.
• 3-5 years related experience.
• Demonstrated interest in brand strategy, product marketing and 360 launch activations.
• Experienced in all areas of marketing including the ability to develop and implement innovative marketing programs.
• Knowledge of global market/consumer/pop culture trends.
• Detail-oriented, highly organized, and analytically minded.
• Excellent interpersonal skills + customer service orientation.
• Strong creative writing abilities.
• Creative, pro-active, agile and attention to detail.
• Project management skills including scheduling and timelines, budgeting, and communications.
• Skilled in Microsoft Office, specifically Word, Excel and PowerPoint.

Benefits

• Hybrid First Model - Three Days in office
• Work From Anywhere - Freedom to work three (3) weeks annually from the location of your choice.
• Complimentary Products - Free and discounted products on new releases and fan-favorites.
• Professional Development - Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement - Volunteer opportunities in the communities in which we live and work.
• Health & Wellbeing Perks - Comprehensive medical, dental, vision, and lifestyle benefits.
• Time-Off - Generous PTO, 14 company-paid holidays, parental leave, and flexible Summer Fridays.
• 401(k) - Retirement plan through a 401(k) with 100% match on the first 4% contribution.