Associate Brand Manager - Growth & Innovation

About the position

Support assigned categories/brands in executing brand strategies, activation plans/budgets, and new business development (NBD) initiatives and projects. Collaborates cross-functionally with Sales, Trade Marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners, and suppliers to achieve business objectives. Support execution of strategic plans, annual marketing plans, activations, and budgets for assigned categories/brands to reach sales and profit objectives. Collaborate cross-functionally to grow assigned categories/brands into a profitable consumer business aligned with company goals. Track progress against annual program plans, volume, profit objectives, and KPIs while ensuring timely and budget-compliant execution. Assist in developing and executing New Business Development (NBD) opportunities that drive growth for assigned categories/brands. Guide NBD projects through internal cross-functional teams and processes to ensure on-time and on-budget delivery. Support agency management efforts in delivering creative solutions, packaging, marketing materials, promotions, public relations, and media strategies for assigned categories/brands, NBD projects, and programs. Prioritize time and resources on most critical to achieving objectives. Utilize data tools to measure and analyze progress and assist in creating action plans to address performance gaps. Establish well-organized priorities for project management. Ensure team members understand their roles, provide updates, and successfully complete priorities. Facilitate progress tracking and utilize the Project Planning system to inform stakeholders. Assist in the development of strategic brand planning, new initiatives, and special projects for assigned categories/brands. Develop and follow an action plan to gain necessary skills, experiences, and results to meet career goals. Use the CDS system to guide and document progress. Utilize the PDS system and available resources to identify areas for continuous self-improvement. Dedicate time regularly to skill development as outlined in the Development Plan.

Responsibilities

• Support execution of strategic plans, annual marketing plans, activations, and budgets for assigned categories/brands to reach sales and profit objectives.
• Collaborate cross-functionally to grow assigned categories/brands into a profitable consumer business aligned with company goals.
• Track progress against annual program plans, volume, profit objectives, and KPIs while ensuring timely and budget-compliant execution.
• Assist in developing and executing New Business Development (NBD) opportunities that drive growth for assigned categories/brands.
• Guide NBD projects through internal cross-functional teams and processes to ensure on-time and on-budget delivery.
• Support agency management efforts in delivering creative solutions, packaging, marketing materials, promotions, public relations, and media strategies for assigned categories/brands, NBD projects, and programs.
• Prioritize time and resources on most critical to achieving objectives.
• Utilize data tools to measure and analyze progress and assist in creating action plans to address performance gaps.
• Establish well-organized priorities for project management.
• Ensure team members understand their roles, provide updates, and successfully complete priorities.
• Facilitate progress tracking and utilize the Project Planning system to inform stakeholders.
• Assist in the development of strategic brand planning, new initiatives, and special projects for assigned categories/brands.
• Develop and follow an action plan to gain necessary skills, experiences, and results to meet career goals.
• Use the CDS system to guide and document progress.
• Utilize the PDS system and available resources to identify areas for continuous self-improvement.
• Dedicate time regularly to skill development as outlined in the Development Plan.

Requirements

• Bachelor's Degree
• 2+ years of relevant brand marketing experience and design
• Ability to share innovation and creative problem solving in marketing
• Strong planning and organizational skills
• Willingness to travel
• Proficiency in computer systems with a high level of comfort using technology
• Ability to quickly learn new systems and processes
• Strong communication skills across all levels of an organization
• Experience in implementation or project management
• Excellent oral and written communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment

Nice-to-haves

• Undergraduate degree in Business, Marketing, or Communications
• Experience in the Alcohol Beverage Industry or CPG sector
• Budgeting, planning, and financial analysis experience
• Experience in New Business Development
• Experience managing an Advertising Agency