Maesaposted 13 days ago
$70,000 - $80,000/Yr
Full-time • Entry Level
NY
251-500 employees

About the position

We are looking for a skilled and enthusiastic Associate Brand Marketing Manager to join our dynamic team and drive growth across multiple brands, including KŌZE PLACE, and beauty and personal care incubation. This is an exciting opportunity for a consumer products enthusiast who thrives in a fast-paced, high-impact environment and is eager to shape brand positioning, execute compelling campaigns, and lead product marketing initiatives. In this role, you will be an integral part of executing 360° marketing programs—from ideation to launch—with a focus on building brand awareness, developing standout brand assets, and collaborating with internal and agency partners. You will also play a key role in our retail partnerships, supporting everything from sell-in and in-store merchandising programs, to brand performance tracking. Additionally, you will oversee social media content development and influencer initiatives, ensuring your brands maintain a strong, engaging, and consistent presence. As a highly organized and detail-oriented marketer, you will manage timelines, budgets, and cross-functional coordination, ensuring activations are flawlessly executed and drive meaningful business impact. This role will be on site 3 days per week in our Manhattan office.

Responsibilities

  • Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
  • Assist in planning and detailed execution of integrated marketing campaigns, including digital, social, influencer, retail, and PR initiatives.
  • In partnership with the Creative Team, develop compelling brand assets, including in-store displays, social content, and advertising materials.
  • Oversee the execution of social media strategy including the creation of engaging, on-brand content (photo, video, copy), collaborating closely with internal teams and external creators.
  • Drive brand love through our social communities by engaging with followers, responding to comments, and managing conversations.
  • Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies to drive sales and visibility.
  • Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.
  • Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.

Requirements

  • Bachelor’s Degree in related field of study.
  • 2-3 years of brand marketing/brand management experience; CPG experience preferred.
  • Strong understanding of brand storytelling, digital marketing, influencer marketing, and product positioning.
  • Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.
  • Background in social community management within Beauty and Personal Care is preferred.
  • Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.
  • Excellent communication and collaboration skills to work across teams.
  • Flexibility and willingness to take on additional responsibilities when needed.

Benefits

  • $70,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location.
  • Eligible for participation in a discretionary bonus plan based on individual and company performance.
  • Health insurance coverage.
  • Wellness programs.
  • Life and disability insurance.
  • Retirement savings plans.
  • Generous paid time off.
  • Hybrid office setup.
  • Paid leave options.

Job Keywords

Hard Skills
  • Brand Awareness
  • Brand Management
  • Brand Positioning
  • Managed Markets
  • Marketing Strategies
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