About the position
This Associate Brand Manager opportunity is in our Pool Division. This role is based out of our Lawrenceville, GA office and will work onsite Monday-Thursday and remote on Fridays. KIK's Pool division is a leading player in North America and key international markets with a broad brand and product portfolio spanning both the Mass and Specialty Retailer channels. We are well known for our Clorox Pool&Spa and Pool Time products in the North American Mass channel, our BioGuard brand in North American, Australian and South African Specialty channel, and in Europe with our Bayrol brand. Our multi-functional product formulations and innovative water testing innovations allow pool owners to safely treat and easily enjoy their recreational pools and spas.
Responsibilities
- Assist in establishing strategic marketing plans for the Clorox and Pool Time brands
- Establish marketing campaign KPIs and adjust strategy based on results to increase effectiveness
- Support management of Trade Marketing campaigns with key retail partners; including Walmart, Lowe's, and Home Depot
- Responsible for creation and development of new promotions to drive brand growth and profitability
- Plan and conduct market research to better understand the consumers pool care needs and optimize product positioning in the market
- Analyzes current product portfolio to identify areas for new product concepts and makes recommendations for the product development pipeline
- Assists the business case requirements for the stage gate process to get new products from concept to commercialization
- Manage graphic design process for packaging updates and promotional materials (POP, in-store displays, eCommerce)
- Work with cross functional teams to ensure quality services and products are delivered to our customers
- Communication of key developments and plans to internal stakeholders on projects and program under their responsibilities
Requirements
- Bachelor's Degree in Marketing or Business Management required
- Minimum of 3 years of Marketing experience; preferably in a Consumer Products Marketing role with brands selling to Mass and DIY retailers
- Experience executing digital marketing campaigns; inclusive of direct to consumer interfaces (email, push, social), search engine marketing, and targeted advertising
- Demonstrated knowledge of strategy development, market analysis, project management, new product development including packaging, promotions, and pricing
- Strong analytical ability, decision making, creative thinking and problem-solving skills
- Proficiency in Microsoft Office applications (Word, Excel, PowerPoint)
- Excellent verbal and written communication, including strong presentation skills
- Experience with EPA regulated products and/or seasonal categories a plus
- Must be self-driven with the ability to multi-task and work in a fast-paced environment
Benefits
- Competitive salary
- Comprehensive benefits including health, wellness, dental, vision, life, and disability insurance
- Retirement savings options including employer match
- Education Assistance to encourage continued personal development and growth
