Associate Brand Manager - Pool

About the position

We Create Products and Brands That People Trust to Clean, Sanitize, and Protect Their Homes and Pools. When you join KIK Consumer Products, you're joining a team that cares about the work we do and also about each other. We bring exceptional brands and products to consumers that help them protect the health and wellness of their families and the cleanliness of their homes and pools. We are committed to building a culture of performance driven by accountability, collaboration, and agility that enables timely fact-based decision-making and exceptional execution with unwavering ethics. As one of North America's largest independent manufacturers of consumer products, KIK helps a large portfolio of brands and retailers bring their products to life.

Responsibilities

• Assist in establishing strategic marketing plans for the Clorox and Pool Time brands
• Establish marketing campaign KPIs and adjust strategy based on results to increase effectiveness
• Support management of Trade Marketing campaigns with key retail partners; including Walmart, Lowe's, and Home Depot
• Responsible for creation and development of new promotions to drive brand growth and profitability
• Plan and conduct market research to better understand the consumers pool care needs and optimize product positioning in the market
• Analyze current product portfolio to identify areas for new product concepts and make recommendations for the product development pipeline
• Assist the business case requirements for the stage gate process to get new products from concept to commercialization
• Manage graphic design process for packaging updates and promotional materials (POP, in-store displays, eCommerce)
• Work with cross functional teams to ensure quality services and products are delivered to our customers
• Communication of key developments and plans to internal stakeholders on projects and programs under their responsibilities

Requirements

• Bachelor's Degree in Marketing or Business Management required
• Minimum of 3 years of Marketing experience; preferably in a Consumer Products Marketing role with brands selling to Mass and DIY retailers
• Experience executing digital marketing campaigns; inclusive of direct to consumer interfaces (email, push, social), search engine marketing, and targeted advertising
• Demonstrated knowledge of strategy development, market analysis, project management, new product development including packaging, promotions, and pricing
• Strong analytical ability, decision making, creative thinking and problem-solving skills
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint)
• Excellent verbal and written communication, including strong presentation skills
• Experience with EPA regulated products and/or seasonal categories a plus
• Must be self-driven with the ability to multi-task and work in a fast-paced environment

Benefits

• Competitive salary
• Comprehensive benefits including health, wellness, dental, vision, life, and disability insurance
• Retirement savings options including employer match
• Education Assistance to encourage continued personal development and growth