Associate Brand Manager - Prego

About the position

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Responsibilities

• Grow the brand through data analysis, pricing analysis, brand project management, new product development, consumer promotion and sales collateral development.
• Develop insight-driven marketing strategies, brand positioning, innovation, communication and long-term category vision.
• Develop holistic view of macro trends, category and competitive landscape to identify key opportunities for growth.
• Lead business analytics (share, competitive, consumption drivers) to uncover insights and develop growth strategies.
• Monitor performance against business objectives and recommend course corrections as needed.
• Manage monthly consumption analysis and volume forecast.
• Identify risks and opportunities to deliver on annual operating plan (AOP).
• Develop category innovation pipeline from concept development to in-market execution and lead cross-functional teams through stage gate and commercialization processes.
• Partner with Integrated Marketing, Shopper Marketing and Agency partners to develop breakthrough marketing campaigns and retail support plans.
• Manage P&L and proactively look for opportunities to improve margins.

Requirements

• Bachelor’s degree required (MBA Strongly Preferred).
• 2+ years of proven experience in brand management, strategic marketing, and project management. MBA may count for experience.
• Strong proficiency in Excel, data manipulation and data analysis.
• Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic ever-changing working environment.
• Results-oriented mindset with a track record of achieving or exceeding strategic business goals.
• Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment.

Nice-to-haves

• MBA strongly preferred.
• Large brand experience with large CPG organization desired.
• Food experience desired.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• Free access to the fitness center if in WHQ.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually.
• Variety of Employee Resource Groups (ERGs) to support employees.