Associate Brand Manager

About the position

Mezzetta is seeking a highly-motivated Associate Brand Manager. This role serves as a member of the brand marketing team, managing Class II product lines, projects & budgets, providing business analysis, and executing parts of the marketing plan. The Associate Brand Manager will lead specific product lines at Mezzetta. This involves overall P&L leadership including sales growth and profit delivery. You will play an integral role in partnering with key COEs (Sales, Shopper Marketing, R&D, Category Management, Finance, Operations, Creative, and external agencies) to successfully drive business growth and achievement of corporate financial goals.

Responsibilities

• Lead a portfolio of Class II products and categories- responsible for sales growth, profit delivery and P&L management
• Lead the development and execution of multi-year marketing plans
• Conduct situation assessment and establish business unit objectives and goals in partnership with Sales leadership
• Lead development and execution of business unit marketing plans including communication strategy and marketing tactics
• Lead the development of national DSMP (Distribution, Shelf, Merchandising, Pricing) guidelines
• Lead the commercialization of new product launches including go-to market targets, category-centric selling story, tracking
• Integrate shopper marketing programs to amplify the plan
• Monitor base business and new product performance to deliver actionable recommendations to achieve business unit objectives and goals
• Partner with sales teams in joint business planning with retail partners to achieve business unit growth goals (BU and Mezzetta Corp goals)
• Lead digital marketing as part of brand planning, development of creative assets, execution in market, and results measurement and assessment
• Collaborate and engage with cross functional teams (sales, creative, category management, finance, operations, COE's) to achieve growth goals

Requirements

• 3-5 years of CPG experience
• Strong analytical skills. Experience with pricing analysis, share analysis, category and competitive reviews a plus
• Self-starter with the ability to prioritize in a fast-paced environment and meet changing deadlines and priorities
• Strategic thinker with the ability to connect long-term vision to short-term goals and initiatives
• Ability to influence internally and externally to drive compelling marketing plans and consumer engagements
• Excellent written and verbal communication skills
• Familiar with Nielson and other marketing databases and tools.
• Ability to manage marketing and trade budgets; make needed adjustments to hit targets.

Nice-to-haves

• Master's degree preferred
• Familiarity with data tools such as Nielsen and/or IRI

Benefits

• Competitive salary
• Inclusive workplace environment
• Equal Opportunity Employer