Associate Brand Manager

About the position

As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing Smithfield, Eckrich, Nathan’s Famous, or any of our brands, you will collaborate cross-functionally across the company from our sales team to our business management operations to deliver the best product to our customers and consumers. Accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation.

Responsibilities

• Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback
• Develops category strategy and analysis and performs ongoing business analysis to drive the performance of the brand
• Leads a wide variety of functional areas to develop and manage marketing objectives, strategies and tactics
• Responsible for brand budget
• Ensures Legal approval of all documents, contracts and materials that touch external stakeholders
• Develops market and competitive analysis leveraging syndicated and proprietary data
• Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail
• Manages agency relationships and leads the preparation for internal and external brand presentations
• Assists in development of an integrated brand image and message throughout all advertising, packaging and promotional efforts
• Ensures the most motivating messaging reaches target consumers
• Collaborates with sales to develop strategic partnership activities with key retail partners
• Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential
• Partners with other functional areas to quickly bring viable new products to market
• Identifies opportunities for growth and cost improvement
• Commercializes line extensions that can be launched within 12 months

Requirements

• Bachelor’s Degree from an accredited four-year college or university in Marketing or related field and 3+ years’ relevant experience; or equivalent combination of education and experience, required
• MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred
• Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or through managing a process or project
• Experience managing a budget for a brand and working in a cross-function environment, preferred
• Experience working with syndicated data
• Strong quantitative and analytical skills, required
• Strong communication and interpersonal skills required
• Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company, required
• Proficiency in Microsoft Office Suite, including Word, PowerPoint and Excel, required
• Up to 15% travel may be required for this position

Nice-to-haves

• Experience commercializing new products and line extensions, preferred

Benefits

• Comprehensive training and professional development programs
• Tuition assistance covering English language learning and various certificate programs
• Leadership development initiatives
• Apprenticeship programs that combine hands-on experience with focused learning
• Smithfield Scholarship Program for employees’ children
• Education Reimbursement Program for furthering formal education