Associate Brand Manager

About the position

Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzing financial goals of the product, and works with sales/marketing to deliver the product to end consumer. Works closely with Product Development Team, executing initiatives while simultaneously managing scheduling and production goals. Communicates with key external partners on a regular basis, facilitating product strategy and sales discussions. In sum, this position encompasses development and implementation of business plans, product line profitability, analysis, and evaluation of product marketplace and new product opportunities.

Responsibilities

• Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis.
• Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.
• Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio.
• Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals.
• Responsible for keeping the company partners up to date with ranging developments. Liaison with other departments.
• Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production.
• Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.
• Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans.
• Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.
• Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives.
• Attends meetings and Trade Shows to communicate product plans and strategies.
• Develops website strategy to review with Marketing Manager for final direction and execution.
• In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels.

Requirements

• Bachelor's Degree with an emphasis in Business, Marketing, Product Development or related experience
• 3+ years' experience in product marketing, licensing or product development with a strong desire to learn
• Brand management or product management experience
• Basic knowledge of budgeting, P&Ls, and product profitability analysis.
• Strong leadership skills
• Ability to apply creative thinking to product themes, content and business solutions
• Ability to lead focused meetings
• Ability to communicate with external parties frequently to discuss product strategies
• Excellent oral and written communication skills
• Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands
• Motivated, proactive and organized
• Team player orientation
• Retail and Hobby Sales knowledge a plus
• Interest in trading cards and trading card games a plus
• Interest and knowledge of contemporary and historical pop culture a plus
• Interest and knowledge of comic book story lines and characters a plus
• Experience with consumer products licensing a plus
• Strong presentation skills
• Ability to interface with internal and external parties
• Ability to travel domestically and internationally on behalf of Upper Deck
• Proficiency in the following software: MS Office, MS Project and Sharepoint a plus

Nice-to-haves

• Retail and Hobby Sales knowledge
• Interest in trading cards and trading card games
• Interest and knowledge of contemporary and historical pop culture
• Interest and knowledge of comic book story lines and characters
• Experience with consumer products licensing