Associate Digital Marketing Analyst - Falls Church, VA

Pinkston Group - Falls Church, VA

Full-time - Entry Level

Hybrid - Falls Church, VA

Professional, Scientific, and Technical Services

About the position

The Associate Digital Marketing Analyst will play a key role in shaping and implementing digital advertising strategies for clients. This position involves collaboration with cross-functional teams to develop and optimize ad buying campaigns, analyze performance data, and deliver insights that drive growth. The role is ideal for a data-driven marketer passionate about digital advertising and staying ahead of industry trends.

Responsibilities

• Develop digital ad buying strategies based on client objectives and target audiences across platforms such as Google Ads, Meta, LinkedIn, X and others.
• Launch, monitor, and optimize paid ad campaigns including paid search, paid social, and premium programmatic/display to meet performance and ROI goals.
• Conduct ongoing analysis of campaign performance using analytics tools and provide actionable insights for optimization.
• Write copy for paid ads including text overlay, captions, and headlines.
• Assist design team with content outlines and building creative for campaigns that require static and animated/video content.
• Collaborate with account managers and clients to communicate campaign progress, KPIs, and recommendations.
• Assist in preparing detailed reports on campaign performance, trends, and opportunities for improvement.
• Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies.
• Manage budgets and bid strategies to maximize the efficiency and effectiveness of ad spending.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 1-3 years of experience in digital marketing, with a focus on paid media and digital advertising.
• Hands-on experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.).
• Comprehensive knowledge of digital buying strategy and execution, including writing campaign outlines, identifying budgets, drafting campaigns in-platform, researching and drafting target audiences, and creating/tracking landing page UTMs.
• Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends.
• Strong analytical skills with experience in data analysis and campaign performance reporting.
• Proficiency with analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets.
• Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders.
• Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.
• Alignment with Pinkston's guiding principles.

Nice-to-haves

• Familiarity with developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Experience creating or working with designers and video editors to create visually appealing and effective ad creatives that align with brand guidelines and enhance campaign performance.

Benefits

• Company-sponsored health, dental, and vision plans.
• Employer-funded life insurance, HRA, and short-term disability plans.
• Optional long-term disability and additional life insurance.
• 401k retirement plan with annual contributions from the employer regardless of employee participation.
• Flexible hybrid work model allowing 30% remote work.
• Generous holiday and vacation policies.
• Paid parental leave.
• An additional week of paid volunteer time off to support non-profit work.