Associate Director, Graduate Affairs Communications Specialist

Seton Hall University - South Orange, NJ

Part-time,Full-time - Executive

South Orange, NJ

Educational Services

About the position

Seton Hall University is seeking candidates for the position of Associate Director, Graduate Affairs Communications Specialist & CRM Administrator. This role is pivotal in providing leadership and support to advance the University's graduate recruitment, enrollment, and reporting goals. The successful candidate will play a critical role in the coordination of all graduate enrollment and recruitment efforts, focusing on the integration of technology, data, reporting, and digital communications. The incumbent will manage the integration of various information systems and help transform a broad array of institutional data into strategic and actionable information. The Associate Director will be responsible for CRM Administration and Technology, providing tactical, logistical, and strategic support for the Technolutions Slate CRM. As the Slate Captain for the Office of Graduate Affairs, the incumbent will troubleshoot issues within the CRM and maintain forms, templates, rules, permissions, and the portal. Additionally, the role involves managing the internal graduate Slate application, vendor-provided data sources, and the file reading system, ensuring enhancements are made as needed. Collaboration with the Manager of Graduate Affairs Operations and Information Technology is essential to ensure smooth operations. In terms of communications, the Associate Director will produce a range of materials, including letters and email campaigns, contributing to the overall enrollment marketing strategy. This includes managing content and rules for CRM system-generated campaigns and serving as the primary liaison to University Relations for graduate web and digital design. The role also encompasses maintaining a social media presence for the Office of Graduate Affairs. The Associate Director will collaborate with key stakeholders across academic and non-academic units to meet and exceed annual enrollment goals at the graduate level. This includes providing training and support related to the use of critical technologies, particularly the Technolutions Slate CRM. Reporting responsibilities involve ensuring access to critical graduate enrollment data for key campus constituents and leveraging this data to support recruitment strategies. The incumbent will develop reports as needed from the Slate CRM and other sources to inform decision-making.

Responsibilities

• Provide tactical, logistical, and strategic support for Technolutions Slate CRM.
• Serve as Slate Captain for the Office of Graduate Affairs.
• Troubleshoot issues within the CRM and maintain forms, templates, rules, permissions, and portal.
• Manage and maintain the internal graduate Slate application, including annual review and ad-hoc program-related updates.
• Manage vendor-provided data sources, including adjustments to specifications and resolution of data errors.
• Maintain the file reading system and make enhancements as needed.
• Serve as liaison to Information Technology along with the Manager of Graduate Affairs Operations.
• Produce a range of communications (letters, e-mail campaigns, etc.) that contribute to the overall enrollment marketing strategy.
• Build campaigns in the CRM system and manage content and rules for CRM system-generated campaigns.
• Serve as the primary liaison to University Relations on matters pertaining to graduate web and digital design, execution, and strategy.
• Assist with the creation and maintenance of a social media presence for the Office of Graduate Affairs.
• Collaborate with key stakeholders, administrative colleagues, and faculty to meet and exceed annual enrollment goals at the graduate level.
• Provide training and support to Academic Affairs related to the use of critical technologies, with emphasis on Technolutions Slate CRM.
• Ensure that key campus constituents have access to critical graduate enrollment data and can maximize existing technologies to improve the prospective graduate student experience.
• Collect appropriate data and provide effective analyses to formulate decisions supporting strategies to meet enrollment goals.
• Leverage enrollment data and systems in the recruitment of graduate students.
• Develop reports as needed from Slate CRM through the use of configurable joins, as well as the SIS and other sources.

Requirements

• Three-to-five years of progressively responsible experience working with enrollment management and admissions, with graduate admissions experience preferred.
• Proven ability to conceive and execute a communications campaign to prospective students.
• Prior experience working with Technolutions Slate CRM and Student Information Systems.
• Excellent written and verbal communication skills.
• Strong project management skills; ability to organize, prioritize, and meet deadlines.
• Ability to multi-task and manage multiple projects at a given time.
• Facility with all Microsoft Office Suite applications; in particular, Word, Excel, PowerPoint, Access, and Outlook required.

Nice-to-haves

• Experience working as a Slate Captain or administrator, and/or with the implementation of Slate at a prior institution, are strongly preferred.
• Experience with Adobe Create Suite, JavaScript, SQL, HTML and/or CSS a plus.
• Demonstrated ability, experience, and background in relational databases and data integrations; manipulation and management of various student systems would be a plus.
• Experience with Ellucian Banner ODS, Cognos, and/or SharePoint platforms would be a plus.
• Desired personal traits: detail oriented; problem solving skills; analytical; innovative; ability to work independently and as a member of a team, on independent projects, and collaborate with internal and external parties including consultants and other university departments; ability to maintain confidentiality.