Associate Ecommerce & Digital Marketing Manager - Applegate (Bedminster, NJ)

About the position

The Associate Ecommerce & Digital Marketing Manager works closely with Sales, Brand Management, and our retail partners to grow online sales and household penetration. They collaborate with the Associate Director of E-com & Digital Marketing and the appropriate internal partners to create, execute, manage and measure effective omnichannel promotions. They ensure product content accuracy and successful syndication with retail partners. They manage account budgets to efficiently acquire and retain new consumers.

Responsibilities

• Deliver integrated sales growth and promotional plans.
• Drive online sales through effective account optimization and promotional management to meet annual account objectives.
• Work with Associate Director of E-commerce & Digital Marketing and Field Sales Representatives to select incremental and profitable sales-driving tactics.
• Collaborate with Brand Management team to select and optimize the most suitable e-commerce promotional strategies for brand and product campaigns.
• Work closely with retail and vendor partners to execute effective e-commerce strategies and campaigns.
• Maintain promotional campaigns in enterprise and 3rd party promotion management tools.
• Manage account budgets and maintain profitability.
• Establish annual promotional plans within each account's assigned e-commerce budget.
• Optimize promotional campaigns to assure incrementality and high return on investment (ROI & ROAS).
• Load and maintain annual promotional account plans in SMART promotional management system.
• Provide monthly updates on promotional spend and resulting retail sales.
• Provide regular performance updates (sales growth, promotional performance, ROAS/ROI).
• Research and present ad hoc account and campaign insights to internal stakeholders via SharePoint, team meetings and other forums.
• Provide guidance and support for e-commerce content management function.
• Troubleshoot retailer product information syndication issues.
• Collaborate with Hormel DEG on management of e-commerce content management systems (PIM/DAM).
• Provide backup documents needed to clear invoices in the High Radius system.
• Enter and maintain purchase orders and provide backup for payment as needed.
• Support ad-hoc e-commerce projects and needs.

Requirements

• Bachelor's Degree or equivalent work experience.
• 3-5 years' experience creating and managing online consumer experiences across multiple channels in a digital media role, or relatable work experience.
• Experience working with online retailers, services and promotional platforms.
• Experience with Product Information Management Systems (PIM/DAM).
• Experience with Google Analytics, and or other analytic tools.
• Excellent project management skills and familiarity with platforms such as ASANA, JIRA, etc.
• Ability to meet deadlines and solve problems.
• Excellent verbal, written, and interpersonal communication skills.
• Exceptional attention to detail and follow-through.
• Skilled in Microsoft Office with emphasis on Excel.
• Knowledge and passion for Natural and Organic food industry.
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
• Applicants must not now, or any time in the future, require sponsorship for an employment visa.

Nice-to-haves

• Basic web design / html experience.

Benefits

• Competitive base salary plus target incentive.
• Annual merit increase performance reviews.
• Medical, dental, vision.
• Profit sharing.
• 401(k) immediate eligible.
• Stock purchase plan.
• Personal paid time.
• Relocation Assistance Program to eligible applicants.
• FREE two-year community/technical college tuition for children of employees.