Associate Manager, B2B Retention Marketing, DoorDash for Business

About the position

DoorDash for Business provides meals solutions to companies, but we aren't stopping there. Our mission is to become a premier benefits partner for executives, employees and administrators across the globe, leveraging the DoorDash platform to deliver industry-leading selection, quality, and customer service to every business customer, for every business use case. We are building an entrepreneurial, customer-obsessed, and fast moving team to create the right products and services for the future of work. The B2B Retention Marketing team is responsible for building lasting relationships with our audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor for channel strategy, and the prominent customer advocate to our cross-functional partners - navigating them through every step of their DoorDash journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business.
• Experiment with new strategies and CRM tactics to increase conversion and deliver a personalized end-user experience.
• Create the strategy and framework to personalize communications based on the administrators needs and their users benefits.
• Manage cross-functional relationships with product marketing, operations, and product partners to lead the channel communications strategy for DoorDash for Business programs, including testing, iteration, and scaling.
• Manage the campaign strategy end to end, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports.
• Align with partner teams regularly to share best practices and insights.

Requirements

• 4-6+ years of experience in marketing or growth overall; 3+ years of experience in lifecycle, email, CRM, or retention marketing.
• Experience working in B2B / B2B2C a plus.
• Familiarity with CRM technology including ESPs (Braze experience is a plus), segmentation tools, and complex data structures and systems.
• Strong analytical skills; able to create data-driven marketing campaigns and share impact.
• A record of driving business results via cross-channel marketing campaigns.
• Strong stakeholder management and interpersonal skills.
• Familiarity with data visualization platforms such as Sigma, Tableau, etc.
• Extremely organized, dependable, self-motivated & ability to multi-task.
• Bachelor's degree or equivalent experience.