Associate Manager, Brand Marketing

About the position

We are seeking a dynamic and detail-oriented Associate Manager, Brand Marketing to join our team. This role will be responsible for planning and executing customer-facing events including book signings, new store openings, product launch events, Skills Series Classes, and registry events. Additionally, this position will support marketing operations and collaborate with cross-functional partners to ensure seamless execution of marketing strategies, campaigns, and product launches.

Responsibilities

• Lead the planning, coordination, and marketing efforts for consumer facing events including book signings, new store openings, product launch events, Skills Series Classes, and registry events to drive customer engagement and brand awareness.
• Manage event briefing process and follow ups with cross-functional teams including site, email, PR, social and merchandising.
• Project Manage Internal Skills Series Events.
• Maintain event tracking processes including post-event recapping and financial analysis.
• Support retail marketing initiatives including launch boxes and contests tied to key launches/brand campaigns.
• Support Philanthropic efforts with No Kid Hungry for WSI and St. Jude for WS Brand including campaign materials and launch box.
• Work closely with Retail Teams & Store Operations to provide support for Brand Marketing initiatives.
• Maintain key marketing operations documents including editorial calendar, launch tracker, collaborations tracker, and seasonal/launch playbooks.
• Coordinate marketing materials, signage and assets to support brand marketing campaigns and events.
• Manage marketing/event partner payment set ups and oracle payment processing.

Requirements

• Strong Organizational & Project Management Skills
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Detail-Oriented, Proactive, and capable of prioritizing tasks to meet deadlines.
• Project Management Skills including coordinating with cross-functional teams, tracking timelines, and consistent communication.
• Strong written and verbal communication skills are critical for this role.
• Ability to craft clear, concise, and compelling messaging for various audiences including internal and external partners, and customers.
• Adept at writing marketing materials, event briefs, tracking documents and presentations, ensuring consistency, and on-brand messaging.
• Interpersonal Skills with the ability to establish strong relationships with cross-functional teams at all levels.
• Knowledge of Microsoft Office, Excel, and PowerPoint.
• Bachelor's degree required

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series