Associate Manager, Brand Marketing

Full-time - Mid Level

Hybrid - Irvine, CA

5,001-10,000 employees

Food Services and Drinking Places

About the position

The Associate Manager, Brand Strategy is responsible for supporting the team that is responsible for identifying and pursuing new growth opportunities that drives impact across the Taco Bell business through new reasons to engage with the brand. With this role, the opportunities are endless in our exploration to find new ways for fans to enjoy our brand like breakfast and new proteins, supporting and leading workstreams in the process. The Associate Manager, Brand Strategy will report to the Manager, Brand Strategy - Category Entry Points and help to support a cross-functional group of partners working toward shared outcomes.

Responsibilities

• Coordinate and lead cross-functional discussions that support and drive forward category entry point workstreams
• Prepare and share presentations for partners at all levels with coach direction that effectively explain opportunity size and roadmaps to launch
• Assist team in identifying dependable research tools (internal and external) to help understand business and brand growth opportunities
• Help to prepare presentations for partners at all levels with coach direction that effectively explain opportunity size and roadmaps to launch
• Generate timelines/workback schedules for campaigns to support national tests and launches
• Understand drivers of business growth, interpret foundational consumer insights, and research tools to expand on knowledge to solve specific problems
• Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view, focusing on relationships with both pipeline partners and campaign planning partners.

Requirements

• 5+ years experience within brand management or related experience
• BA required; business degree preferred
• 1-2 years' experience with project management, cross functional coordination / organization
• 1+ years' experience with creative or communication brief writing
• Microsoft Office, Strong Powerpoint skills a must
• Strong internal motivation, intellectual curiosity, logical yet flexible thinking and desire to have a large impact on our organization
• Strong organizational skills, with ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment
• Resourceful nature, with strong problem-solving and interpersonal communication skills

Benefits

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and... honestly, too many good benefits to name