Product Marketing Manager (Remote)

About the position

The position at Bright Horizons involves communicating the value of their early education and care programs through strategic marketing initiatives aimed at driving revenue. The ideal candidate will be highly motivated and passionate about creating opportunities for families to engage with Bright Horizons' family solutions products and services, which include Back-up Care, onsite and in-home care, tutoring, senior care, pet care, and college coaching. This role is crucial for maximizing Bright Horizons' visibility in the care and education space and contributing to a variety of marketing initiatives that generate measurable growth.

Responsibilities

• Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
• Conduct market research and competitive analysis to inform product positioning and differentiation.
• Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns.
• Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
• Track and analyze key metrics to measure the impact and success of marketing campaigns.
• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Requirements

• Bachelor's degree in Marketing - Required
• At least 5 years in Marketing - Required
• Proven experience in marketing, preferably in the childcare or education industry.
• Work autonomously and consult with necessary parties on key decisions.
• Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives.
• Adept at managing tight timelines, competing priorities, and projects that span multiple departments.
• Ability to cultivate strong relationships internally and externally, including client organizations and partner teams.
• Demonstrated success in developing campaigns that measurably generate interest in a product or service.
• Strong verbal and written communication skills.
• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth.

Nice-to-haves

• Master's Degree in Marketing - Preferred
• Would relevant experience be considered in lieu of applicable degree? Yes
• Minimum additional years of experience that would be considered in lieu of the applicable degree: 5 years.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance