Apollo Publishers - New York, NY
posted 3 months ago
Apollo Publishers is seeking a dynamic, media savvy, and motivated Associate Publicist or Publicist with prior publishing PR experience. This role is an exciting opportunity to join a young publishing house that specializes in adult trade nonfiction. Our carefully curated list includes narrative and visual books, all with timely and topical hooks. The publicist will be an integral part of a small team, gaining hands-on experience and playing a central role in all stages of the promotion process. Reporting directly to the publishers, the publicist must be proactive and efficient in a small company environment. The publicist will be responsible for creating and executing pre- and post-publication media campaigns, developing and writing press materials, pitch letters, and media lists. They will manage the creation of marketing materials such as eblasts, cards, and posters, and distribute PR and marketing materials effectively. The role involves pitching to media through various channels, planning and executing author appearances and signings, and maintaining up-to-date records of media contacts and successes. Additionally, the publicist will coach and advise authors on successful media practices, co-manage interns, and oversee social media campaigns, including influencer outreach. The position also includes assisting with online advertising, author newsletters, attending local events, and promoting backlist titles. Apollo Publishers was conceived in 2016 by two publishing industry veterans and has been publishing regularly since its first title in March 2018. The company prides itself on being a nimble and effective addition to the publishing world, valuing editorial excellence and book discovery. We believe every book deserves individual attention and a chance to shine.