Church Pension Group Services Corporation - New York, NY
posted 6 months ago
Church Publishing Incorporated (CPI) was founded in 1918 as the Church Hymnal Corporation, a nonprofit affiliate of the Church Pension Group. Today, CPI's professionals produce about 50 new books and resources each year, and manage a portfolio of more than 2,600 active products, many sold worldwide. As an integral part of the Marketing and Publishing teams, the Associate Publicist will be responsible for developing and executing publicity campaigns. They will need to be a creative self-starter with a passion for the book publishing industry and a desire to learn, grow, and be successful. This position requires a strong knowledge of social media and current trends in the industry. The Associate Publicist will develop and implement effective publicity strategies to secure national and regional coverage across television, radio, podcasts, and in print and online publications. They will create compelling and engaging press releases, pitch letters, author Q&As, and press kits. Organizing and coordinating author events, including bookstore events, will also be a key responsibility. Building and maintaining relationships with editors, book reviewers, influencers, and other media professionals is essential for success in this role. Additionally, the Associate Publicist will research and develop targeted mailing lists and coordinate book mailings for trade and academic titles. Monitoring, analyzing, and reporting on publicity campaigns and media coverage will be necessary, leveraging insights to drive continuous improvement. Staying up to date on current trends in the book publishing industry and in social media is crucial. Collaboration with the editorial, marketing, and sales teams will ensure the success of campaigns, and maintaining a media database and accurate records of all publicity efforts will be required. Administrative tasks such as scheduling meetings, processing invoices, and tracking expenses will also be part of the role. Effective performance of the essential functions of this position requires regular in-person, on-site interaction with colleagues, both for purposes of relationship building and meaningful collaboration.