About the position
Synchrony is continuing to build a world-class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Search Manager to serve as an SEM thought leader and client lead, supporting business partners across the Synchrony enterprise. This role will help lead the SEM team in executing and optimizing campaigns, collaborating across digital channels. We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs, or come into one of our offices. Occasionally, you may be required to commute to our nearest office for in-person engagement activities such as business or team meetings, training, and culture events.
Responsibilities
- Run paid search campaign planning, strategy, forecast, building, execution, optimization, and reporting.
- Work directly with business teams on initial campaign planning as well as weekly performance review and serve as the client lead.
- Responsible for keyword research/analysis, copy development, bid strategy, and budget allocation.
- Present SEM capability, case studies, and learnings to client teams and internally within Performance Marketing.
- Identify test and learn opportunities to gain deeper insights to optimize campaigns for better performance.
- Identify opportunities for automation leveraging internal/external tools.
- Drive integration with SEO and content team on holistic search and content strategy.
- Collaborate with display, social, affiliate teams on integrated paid media planning and execution.
- Collaborate with analytics on measurement, tagging, and reporting and display/social team for cross-channel collaboration.
- Manage external partner relationships and always be on the lookout for new SEM tactics/offers.
- Provide training to junior paid search team members as needed.
- Perform other duties and/or special projects as assigned.
Requirements
- Bachelor's Degree or in lieu of degree, high school diploma/GED and 4+ Years Marketing Experience.
- 5+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting.
- Proficiency in using platforms Google Ads, Bing Ads, Search Ads 360 (preferred third-party tool).
- Experience in the technical build of everything paid search as well as all paid search tactics (1st party data/Customer Match, Performance Max, Demand Gen, MSAN, Multimedia Ads, etc.).
- Experience with the digital media landscape.
- Hands-on experience in other paid media channels (working in collaboration with social and programmatic areas).
- Demonstrated experience in analytical skills and analytical thinking; proficient in Excel and PPT.
Nice-to-haves
- Experience working on both B2C and B2B campaigns; experience working in the financial category is a plus.
- Experienced in training and managing junior team members.
- Creative and resourceful; proven ability to problem solve and look for new ideas.
- Proven team player, nimble and flexible, able to consistently meet deadlines in a fast-paced environment.
- Strong project management and communication skills; detail-oriented and organized.
- Agency experience preferred.
Benefits
- Work from home
- Annual bonus based on individual and company performance
