B2B Digital Marketing Senior Manager

$114,000 - $212,000/Yr

Verizon Communications - Basking Ridge, NJ

Full-time - Mid Level

Remote - Basking Ridge, NJ

Telecommunications

About the position

The position is part of Verizon's CMO's below the line Marketing Activation team, focusing on leading web channel creative for business campaigns targeting SMB, enterprise, and public sector audiences. The role involves strategic guidance, creative development, and performance analysis to enhance customer experiences on digital platforms.

Responsibilities

• Leading web channel creative for Verizon Business campaigns targeting SMB, enterprise, and public sector audiences.
• Leading campaign web content creation for Verizon Business internal partners.
• Managing a wide range of web projects in various stages of development, from complex web ecosystems to quick-turn product and promotional support.
• Collaborating with product marketing and cross-channel partners to ensure messaging and channel alignment.
• Developing creative briefs and leading creative development with internal and external agency partners.
• Reporting out web page and content performance, including optimization recommendations.

Requirements

• Six or more years of experience in marketing, advertising, or communications.
• Experience working with .com creative.
• Experience targeting B2B audiences from small-medium businesses to enterprises to the public sector.

Nice-to-haves

• Experience working at an agency or on an in-house creative team.
• Telecommunications industry experience.
• A B2B marketing background in creating digital journeys and immersive web content, both national and hyper local.
• Experience working on successful web content supporting paid media campaigns.
• Experience or comfortability presenting to senior leadership.
• Experience supporting product launches or paid media campaigns.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance