B2B Digital Marketing Senior Manager

Verizon Communications - Basking Ridge, NJ

Full-time - Mid Level

Remote - Basking Ridge, NJ

Telecommunications

About the position

The B2B Digital Marketing Senior Manager at Verizon is responsible for leading web channel creative for business campaigns targeting small to medium businesses, enterprises, and the public sector. This role involves strategic guidance, creative development, and performance analysis to optimize digital marketing efforts. The manager will collaborate with cross-functional teams to ensure successful launches and customer experiences on digital platforms.

Responsibilities

• Leading web channel creative for Verizon Business campaigns targeting SMB, enterprise, and public sector audiences.
• Leading campaign web content creation for Verizon Business internal partners.
• Managing a wide range of web projects in various stages of development, from complex web ecosystems to quick-turn product and promotional support.
• Collaborating with product marketing and cross-channel partners to ensure messaging and channel alignment.
• Developing creative briefs and leading creative development with internal and external agency partners.
• Reporting out web page and content performance, including optimization recommendations.

Requirements

• Six or more years of experience in marketing, advertising, or communications.
• Experience targeting B2B audiences from small-medium businesses to enterprises to the public sector.
• A marketing, advertising, or communications background.
• Experience working with creative.

Nice-to-haves

• Experience working at an agency or on an in-house creative team.
• Telecommunications industry experience.
• A B2B marketing background in creating digital journeys and immersive web content, both national and hyper-local.
• Experience working on successful web content supporting paid media campaigns.
• Experience supporting product launches or paid media campaigns.
• Experience or comfortability presenting to senior leadership.

Benefits

• Hybrid work environment with defined work location and work from home options.
• Minimum eight assigned office days per month.