B2B Marketing Director

Dairy Farmers of America - Kansas City, KS

Full-time - Senior

Kansas City, KS

Food Manufacturing

About the position

The B2B Marketing Director at Dairy Farmers of America is a dynamic leadership role focused on driving the company's commercial business through strategic marketing initiatives. This position is essential for enhancing the DFA brand, connecting with customers, and differentiating the company's solutions to provide value to farmer-owners. The ideal candidate will be passionate about innovation and customer engagement, ensuring that the DFA brand resonates with customers and supports the company's growth as a leader in the industry.

Responsibilities

• Provide oversight of and develop marketing plans that support the go-to-market execution of commercial network strategies.
• Lead the creation of a vision and execution of how DFA communicates its capabilities and services to customers.
• Partner with Sales, R&D, and Insight teams to create customer-first strategic communications and selling tools.
• Gather and analyze category/customer insights to inform strategic marketing and communications planning.
• Maintain knowledge of strategic customers' businesses and the marketing landscape to identify trends and opportunities.
• Pursue opportunities that align customer needs with DFA business goals.
• Foster relationships with customer marketing counterparts to support customer needs.
• Personalize and optimize customer engagement based on understanding of customer and category.
• Supervise day-to-day marketing activities for customers, ensuring strategic focus.
• Lead strategy and rollout plans for marketing, sales, and R&D communication efforts.
• Create compelling stories and ideas that align with customer needs.
• Provide strategic oversight in trade show strategy across the commercial network.
• Lead and manage the B2B marketing team, providing guidance and professional development.
• Drive sales training across the commercial network.
• Monitor food trends related to DFA's focus and capabilities.

Requirements

• Bachelor's degree in marketing/business or related field (or equivalent combination of education and experience).
• 10+ years of marketing/communications experience with recognized leadership experience.
• Experience developing marketing activation plans.

Nice-to-haves

• Working knowledge of dairy ingredients and technologies.
• Ability to unify and develop teams around common goals and values.
• Executive presence to work with C-suite and collaborate with senior leadership.
• Strong analytical, decision-making, influence, presentation, and communication skills.

Benefits

• EEO/AA/Female/Minority/Disabled/Veteran commitment.