B2B Marketing Insurance Manager

$82,100 - $105,000/Yr

AON - Chicago, IL

Full-time - Mid Level

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The B2B Marketing Insurance Manager at Aon is responsible for driving business growth within the reinsurance sector by enhancing the company's profile, generating new leads, and supporting the U.S. marketing team through various marketing programs and channels. This hybrid role involves collaboration with reinsurance experts, managing client events, developing thought leadership content, and executing marketing campaigns while measuring their effectiveness.

Responsibilities

• Work with the Head of U.S. Reinsurance Marketing and reinsurance experts on key priorities and client needs.
• Manage and support core client events and sponsorships, including event communications and measuring ROI.
• Drive content creation across various marketing materials, including digital and print, blogs, and webinars.
• Develop thought leadership content and activate marketing campaigns across multiple channels.
• Plan and execute marketing campaigns with the internal marketing automation team, optimizing in-market campaigns and tracking leads.

Requirements

• 5+ years of B2B marketing and/or corporate experience.
• Preferred background in finance marketing with re/insurance industry knowledge.
• Experience in event marketing and managing client events.
• Strong writing and copy-editing skills, with the ability to learn brand guidelines.
• Experience with campaign development and reporting using automation tools like Eloqua, Marketo, or Pardot.
• Proficiency in Microsoft Excel, including Vlookup and pivot tables.
• Exceptional project management skills, managing multiple projects simultaneously.

Nice-to-haves

• Experience working with graphic designers to create briefs based on stakeholder requests.
• Understanding of lead generation programs and their success metrics.

Benefits

• Commuter assistance
• Health savings account
• AD&D insurance
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Dependent care reimbursement
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Adoption assistance
• Employee assistance program
• Vision insurance
• Life insurance
• Paid sick time