(B2B) Marketing Manager

About the position

S a n o v a W o r k s / MedscapeLIVE is seeking a full-time Marketing Manager to assume the lead responsibilities for the marketing and promotions for our business. The Marketing Manager will outline and execute marketing tactics for the monthly journal, JDD, and its associated products, such as webinars, podcasts, CME activities, and more. They will also be responsible for documenting and presenting the goals, strategies, tactics, and measurement criteria by which the projects will be evaluated. The Marketing Manager will be responsible for understanding our target market segments and developing strategies to reach these segments. This role is broad in scope and the perfect opportunity for someone who is interested in owning end-to-end marketing initiatives, from positioning and product strategy to campaign execution and follow-up.

Responsibilities

• Driving strategic direction of assigned products
• Planning and developing promotional initiatives across multiple audiences
• Implementing promotional initiatives, including facilitating graphic design, writing marketing and sales copy, and coordinating initiative dissemination
• Collaboration on monthly journal circulation (print and electronic)
• Managing budgets, forecasting, and timelines
• Developing and executing integrated marketing strategies and tactics that deliver measurable value as assessed through measurement of promotional effectiveness and ROI
• Being a contributing member of the JDD team, and collaborating with sales partners
• Developing and delivering presentations as needed to company leadership and other internal groups, including the sales organization
• Contributing to business planning processes, including competitive analysis, 3-year brand plans, and 1-year tactical plans
• Managing assigned websites and social media channels and their communities
• Managing team meetings, agendas, and status calls
• Being the in-house expert on assigned products, milestones, and target markets

Requirements

• 3-5 years previous marketing experience
• 2+ years of experience with Google Analytics and Digital Ads
• Understanding of growth Marketing through SEO
• Strong ability to work as part of a team, demonstrate initiative, and solve problems independently
• Extremely organized, detail oriented, and able to project manage multiple tasks simultaneously and effectively
• Passion for high quality work and attention to detail
• Willingness to travel and work weekends, holidays, and nonstandard hours for conferences/tradeshows (estimated 2-4 times annually, approx. 3 days per trip) - not currently applicable, due to company travel restrictions for COVID-19 safety
• Proficient in Excel
• Intermediate understanding of Google Analytics and Digital Ads
• Excellent communication skills, both written and oral

Nice-to-haves

• Experience with Marketing Automation a plus
• Content Marketing experience
• WordPress experience
• Experience with publishing and/or events
• Experience in healthcare