B2B Marketing Manager

About the position

The B2B Marketing Manager will help support our B2B digital marketing discipline. This role will make a meaningful impact through a multidisciplinary approach that drives awareness and demand for our solutions along with enabling our growth teams. This person will have a strong background in B2B digital marketing, content development, project management, and cross-team collaboration. This is a remote position available in the United States. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Responsibilities

• Working directly with content developers to create powerful thought leadership across a variety of formats including blog articles, eBooks, webinars, and reports.
• Supporting the development of various sales and marketing collateral: including sales sheets, presentations, and video scripts.
• Working with internal team members and external stakeholders on new marketing resources, impact reports, and case studies, including conducting interviews.
• Supporting in ABM campaign execution.
• Developing and executing email campaigns, tracking performance and outcomes.
• Supporting in publishing blogs and other collateral on website.
• Setting up website forms and monitoring Google Analytics tracking.
• Ensuring proper tracking across Google Analytics, digital advertising platforms, and Salesforce/Pardot.
• Managing deadlines and deliverables associated with events.
• Developing and sending collateral/booth supplies, content development, handling speaker requests, team event coordination, managing all orders and shipments.
• Identifying new speaking and exhibition opportunities.
• Supporting in PR and external brand awareness initiatives, including social media highlighting.
• Maintaining EdAssist database of contacts and data hygiene of audiences.
• Identify new addressable segments and segmentation within CRM.
• Monitoring Salesforce reports and campaign performance.
• Ensure proper tracking on campaign performance.

Requirements

• Bachelor's Degree - Preferred Marketing or related degree - Required.
• 5 years of experience in B2B digital marketing, with experience in sales enablement.
• 3 years of experience developing B2B marketing content across a variety of formats (i.e. blog articles, reports, eBooks, webinars, sales collateral).

Nice-to-haves

• Experience with Google Analytics, marketing automation tools (preferably Salesforce/Pardot), digital advertising, email marketing and SEO.
• Detail-oriented, collaborative, strong project management skills.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Life insurance.
• Long-term and short-term disability insurance.
• 9 paid holidays annually.
• 40 hours of sick time per year based on full-time schedule.
• 80 hours of vacation time per year based on full-time schedule.