B2B Marketing Manager

Nuvera - Prior Lake, MN

Full-time - Mid Level

Prior Lake, MN

Professional, Scientific, and Technical Services

About the position

The B2B Marketing Manager at Nuvera Communications is responsible for designing and executing marketing strategies to support the growth of the company's commercial products and services. This role involves leading campaigns, generating leads, and implementing experiential marketing initiatives to enhance brand awareness. The manager will also assist with market research, product development, and customer experience programs to reduce churn, while managing all internal and external marketing communications.

Responsibilities

• Design, implement, and manage marketing campaigns and special projects aligned to business goals
• Plan, create, and manage omnichannel B2B marketing campaigns
• Implement, manage, and monitor marketing automation workflows
• Develop lead nurturing strategies to engage prospects
• Create content to support SEO and lead-generation campaigns
• Assist with market research and product development including customer onboarding and email campaigns
• Develop and implement internal and external marketing communications
• Develop marketing materials for all media formats
• Maintain reporting dashboards and perform marketing analysis and competitive customer research

Requirements

• 4-year degree (Business or Marketing degree preferred)
• 4 years of related experience in B2B marketing, market research, content marketing, digital marketing strategies, social media, email marketing programs, and CRM software

Benefits

• Medical and NICE Healthcare
• Dental insurance
• Vision insurance
• Cancer Insurance Options
• 401(K) Match
• Paid Time Off (PTO)
• Educational and Training Assistance
• Incentive Plan
• Discount on Products and Services