B2B Marketing Manager

About the position

As the parking industry's leading technology provider, Flash integrates innovative cloud-based parking access and revenue control technology and data-driven analytics to deliver tailored solutions for owners, operators and parkers. As we continue to drive industry innovation at scale, we’re looking for a passionate and driven B2B Marketing Manager to join our Go-To-Market (GTM) team. This is an exciting opportunity to shape and execute marketing strategies that drive product awareness, customer engagement and lead generation across multiple channels. We are seeking a results-oriented B2B Marketing Manager who will play a key role in crafting and executing sophisticated marketing campaigns to engage B2B audiences throughout the customer lifecycle. From segmented email campaigns and social media strategies to content creation and marketing automation, you’ll help drive the success of new product and feature launches at Flash. As a member of the GTM team, you will collaborate with Product Marketing, Sales Enablement and other departments to develop strategic marketing initiatives that generate demand and accelerate growth.

Responsibilities

• Create and execute B2B lifecycle email campaigns that engage prospects, nurture leads, drive conversions and generate upsell opportunities
• Develop tailored messaging for specific audience segments and industry verticals
• Continuously monitor, analyze, and optimize email campaign performance using key metrics and insights
• Write, edit, and manage impactful content, including case studies, blog posts, newsletters, website copy, and product one-sheets
• Develop and schedule engaging social media content to build product and brand awareness and foster industry engagement
• Stay on top of industry trends and engage with thought leaders, influencers, and target audiences to amplify brand presence
• Oversee and optimize HubSpot to manage email campaigns, audience segmentation and workflows
• Ensure alignment between marketing automation, GTM initiatives and corresponding sales efforts
• Test and refine email content and workflows to improve efficiency and effectiveness
• Partner with Product, Sales, and Customer Success teams to gather customer insights, create compelling stories, and ensure content aligns with customer needs
• Collaborate with the design team to develop visually appealing campaign assets for email, social media, and other digital channels

Requirements

• Experience with HubSpot or similar marketing automation platforms is required
• Strong understanding of social media best practices and familiarity with tools like HubSpot and Sprout Social
• Deep understanding of digital marketing strategies and content trends
• Exceptional verbal and written communication skills, with expertise in copywriting, editing and storytelling
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Experience in B2B technology or SaaS industries preferred
• Background working with property owners, operators, or related customer segments in the parking or real estate sectors a plus
• Basic graphic design skills (e.g., Canva, Adobe Suite) are a plus
• Basic knowledge of SEO best practices
• Self-starter with the ability to think strategically and creatively to transform content into business outcomes
• Strong cross-functional collaboration and project management skills
• Exceptional interpersonal skills
• Strong organizational and analytical skills with keen attention to detail

Nice-to-haves

• Experience in B2B technology or SaaS industries preferred
• Background working with property owners, operators, or related customer segments in the parking or real estate sectors a plus
• Basic graphic design skills (e.g., Canva, Adobe Suite) are a plus
• Basic knowledge of SEO best practices

Benefits

• Competitive salary and performance-based bonuses
• Comprehensive medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and flexible work environment
• Opportunities for professional growth and development