B2B Marketing Manager

Golfballs.Com - Lafayette, LA

Full-time - Mid Level

Remote - Lafayette, LA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The B2B Marketing Manager at Golfballs.com is responsible for driving lead generation and business growth through effective marketing strategies targeted at corporate and wholesale accounts. This role involves leveraging CRM tools, developing targeted prospect lists, and executing compelling marketing campaigns to attract and engage potential clients. The ideal candidate will have a strong background in B2B marketing, CRM management, and digital performance marketing, particularly in email marketing and platforms like LinkedIn.

Responsibilities

• Design and execute targeted email marketing campaigns, including prospecting, lead nurturing, and re-engagement strategies, to generate qualified B2B leads.
• Develop and execute lead generation strategies to grow corporate and wholesale customer base.
• Utilize CRM software to manage and segment customer data, build targeted prospect lists, and track performance of campaigns.
• Create multi-channel marketing campaigns, including email, direct mail, digital advertising, and social media, to attract and engage potential clients.
• Develop and execute strategies across digital performance marketing channels such as LinkedIn, Google Ads, and display advertising to generate qualified leads.
• Collaborate with creative teams to develop relevant marketing materials such as emails, presentations, and landing pages that align with prospecting efforts.
• Work closely with the sales team to ensure leads are qualified and nurtured through the pipeline effectively.
• Track and analyze marketing campaign performance, optimizing for improved ROI and lead quality.
• Stay informed about market trends, customer needs, and competitive landscape to inform strategies.
• Develop strong relationships with prospects and corporate clients, serving as a key point of contact for marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years of experience in B2B marketing, lead generation, or sales support roles.
• Proven experience using CRM systems (e.g., Salesforce, HubSpot, etc.) to manage customer data and campaigns.
• Expertise in email marketing, including building targeted lists, designing campaigns, and analyzing performance.
• Experience leveraging digital performance marketing channels, including LinkedIn, to target and engage business audiences.
• Strong understanding of lead generation techniques, including segmentation, personalization, and prospect nurturing.
• Excellent communication skills with the ability to develop creative marketing materials that resonate with a business audience.
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.

Nice-to-haves

• Knowledge of the golf industry is a plus, but not required.

Benefits

• Competitive salary and benefits package.
• Opportunity to shape the future of our B2B marketing efforts.
• Be part of a growing company with a dynamic and collaborative work environment.