B2B SaaS Marketing Manager

Rynse - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

About the position

The B2B SaaS Marketing Manager at Rynse is responsible for developing and executing marketing strategies aimed at generating leads, enhancing product awareness, and establishing Rynse as a leader in fleet management technology. This role requires a blend of content marketing and demand generation expertise, particularly within the B2B SaaS sector, to effectively engage government and enterprise organizations.

Responsibilities

• Develop and implement a comprehensive marketing plan to support lead generation, brand positioning, and customer acquisition goals.
• Work closely with the sales, customer, and product teams to align marketing initiatives with company objectives and product releases.
• Plan and execute digital marketing campaigns, including SEO/SEM, social media, email marketing, content marketing, and online advertising.
• Monitor, analyze, and report on the performance of marketing campaigns to optimize ROI.
• Create compelling content to engage our target audience, including blog posts, customer stories, and product demos.
• Maintain consistent brand messaging and tone across all customer touchpoints.
• Conduct regular market and competitive research to identify trends, customer needs, and industry best practices.
• Develop lead-generation programs and nurture campaigns to engage prospects and build top of the funnel in support of the sales teams.
• Utilize marketing automation tools to manage campaigns, track leads, and report on conversion rates.
• Support the planning and execution of conferences and other industry events to showcase our product and connect with potential customers.
• Identify and pursue partnership opportunities that expand our reach and enhance our market positioning.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of marketing experience with B2B SaaS companies
• Proven track record in creating and executing successful marketing campaigns
• Proficiency in digital marketing tools (Google Analytics, SEO tools, CRM software, etc.)
• Experience with marketing automation tools, such as HubSpot or similar
• Strong analytical skills and experience using data to make informed decisions
• Excellent written and verbal communication skills
• Self-starter, adaptable, and able to thrive in a fast-paced environment

Nice-to-haves

• Experience creating marketing copy and content for public sector clients