Bauer Hockey - Exeter, NH
posted about 2 months ago
Full-time - Mid Level
Hybrid - Exeter, NH
Merchant Wholesalers, Durable Goods
About the position
The Content Creator, YouTube at Bauer Hockey is responsible for enhancing the brand's social media presence by producing and editing engaging long-form videos. This role requires a strong understanding of YouTube strategy, video production skills, and a passion for hockey, all while working collaboratively to influence strategic decisions.
Responsibilities
- Create relevant, original, high-quality YouTube videos that engage and grow the target audience, build brand awareness, and convert and retain followers.
- Assist in developing an actionable strategy for YouTube, contributing conceptual ideas for videos, thumbnails, and titles.
- Repurpose video content to meet needs on bauer.com and other digital platforms.
- Support internal video projects on an as-needed basis, including product sales videos and retail associate training videos.
- Attend hockey events and brand productions to shoot content.
- Deliver video and design projects within platform specifications and timing requirements.
- Identify real-time culturally relevant trends and harness them for meaningful content.
Requirements
- 3+ years related industry experience of hands-on creation of video content for social media and other platforms.
- Experience shooting video content, editing long- and short-form content, and post-production (editing, coloring, audio engineering, titles, graphics, etc.).
- Proven video experience for social media and digital platforms, including Instagram, TikTok, YouTube, and Websites with a focus on mobile-first.
- Fluent in social media strategy, trends & intricacies of platforms and the algorithms that drive them.
- High degree of proficiency in Adobe Creative Suite (Premier Pro, Photoshop, After Effects).
- Excellent interpersonal skills, a flexible and adaptable attitude and ability to effectively communicate at all levels of organization.
- Ability to work in a fast-paced, dynamic, deadline-oriented environment.
Nice-to-haves
- Passion for hockey with an overall understanding of sports is preferred.
Benefits
- 401(k) plan with employer match
- Paid parental leave
- Employee discount program on apparel and gear
- Casual & hybrid work environment
- Annual incentive plan
