The Beauty Consultant at JCPenney is tasked with creating a personalized and engaging shopping experience for clients. This role involves demonstrating beauty products and techniques while utilizing extensive product knowledge to enhance the lives of customers. The consultant is expected to proactively approach clients in a friendly manner, assessing their needs and preferences to provide a rewarding shopping experience. This includes staying informed about the latest beauty trends and product offerings to ensure that clients receive the most relevant and up-to-date information. In addition to direct client interaction, the Beauty Consultant participates in various activities within their assigned area to uphold core standards. This includes ensuring that merchandise is well-presented and readily available for clients. The consultant is also expected to embody strong beauty business values and contribute positively to the store's culture. By modeling these values, the Beauty Consultant plays a crucial role in fostering a welcoming and inclusive environment for all customers. JCPenney emphasizes the importance of communication and relationship-building skills in this position, as these competencies are essential for establishing trust and rapport with clients. The company is committed to providing a supportive work environment where associates can thrive and grow in their roles.