Blog Content Manager / Copywriter

About the position

At Spoonflower (part of the Shutterfly family of brands) our mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper, and home décor. Spoonflower's global marketplace connects our customers to more than 1 million designs by independent artists from around the world. We're on the lookout for a talented Blog Content Manager / Copywriter to join our Brand Marketing team. In this role, you'll craft compelling and engaging copy across a variety of platforms to showcase our wallpaper and fabric-by-the-yard offerings. From long-form articles to punchy advertising posts, you'll help tell our brand's story and connect with our audience in a meaningful way.

Responsibilities

• Write and refine engaging long-form content for our website, including product descriptions, landing pages, and blog posts.
• Write and manage content for our blog including how-to's, interviews, Q&A articles, and product stories and reviews.
• Develop persuasive copy for email marketing campaigns that drive engagement, conversions, and customer loyalty.
• Partner with SEM team to create compelling copy and CTAs for ad platforms, paid social, and affiliate.
• Translate product copy to product packaging solutions for Spoonflower's physical products.
• Create copy for creative briefs related to physical and digital sales collateral.
• Maintain and enhance Spoonflower's brand voice across all written materials.
• Understand and write for our diverse consumer segments, tailoring content to meet the needs and interests of both wallpaper and fabric enthusiasts.
• Conduct research to understand market trends, consumer behavior, and competitive landscape.

Requirements

• 1-2 years experience.
• Proven experience as a digital copywriter, preferably in the home decor, lifestyle, or e-commerce sectors.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Ability to create compelling messaging for various formats and platforms.
• Strong familiarity with SEO best practices and email marketing strategies.
• A creative thinker with a passion for strategic storytelling.
• Strong organizational skills and the ability to manage multiple projects with tight deadlines.
• Experience with content management systems (CMS) and basic understanding of analytics tools is a plus.