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The Boston Beer Companyposted 9 days ago
$20 - $20/Yr
Full-time • Entry Level
Remote • Charlotte, NC
Beverage and Tobacco Product Manufacturing
About the position
The role of the Brand Activation Representative (BAR) is to increase availability and visibility of specific Boston Beer brands at retail to generate depletion growth while supporting our local sales team to add value to our wholesaler and retailer partners.
Responsibilities
- Execute internal sales objectives & improve account conditions using BBC systems and selling process
- Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
- Execute impactful promotions for accounts in the On Premise (bars/restaurants) & Off Premise (grocery & liquor stores), sampling events, and festivals
- Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
- Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
- Farm existing business in top on & off premise accounts to grow depletions
- Build strong relationships with wholesalers and retailers
Requirements
- 4 year Bachelor's Degree
- Entry level to 1+ years sales and/or food/beverage industry
Benefits
- Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer!
Job Keywords
Hard Skills
- Brand Awareness
- International Sales
- Point Of Sale
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